WHAT IS KIFA?
KIFA is a unique alternative to fast fashion.
At KIFA, every piece is thoughtfully curated and sourced across Europe. My approach is curative, focused on iconic 90s and 2000s fashion, blending quality, authenticity, and style. Every piece is thoughtfully selected to tell a story—making every purchase a meaningful experience.
Since vintage can sometimes feel hard to envision, I bring these finds to life through curated looks on Instagram. Playing with layering, textures, and color combinations is at the heart of the KIFA universe.
Inspiration is the mission.
WHY "KIFA"?
KIFA is inspired by the Arabic word “KAYFA,” which translates to “how.”
This name reflects the many questions that led to this project: How can I align my passion with my values? How can I create a story that stays true to my vision while offering a fresh perspective on second-hand shopping?
After completing my fashion studies, specializing in buying, I found myself caught between my love for clothing and an industry I didn’t always connect with. KIFA became my answer—a way to create a project that feels true to me, guided by my values, passion, and desire for authenticity.
KIFA: A Story Passed Down
The love for vintage runs in my blood. My mother, Ouassila, introduced me to this world from a young age. Before shopping second-hand became an environmental choice, she showed me the joy of hunting for special, timeless finds at flea markets and thrift shops: the perfect vase to complete a space, or a leather jacket that adds a unique touch to an outfit.
The art of searching, discovering, and reimagining has always been a part of me.